The ASK

As lead designer for this project, the task was to create a memorable concept that would allow for an interactive event, being that the venue was in a museum. We had access to display art and historical items onto gallery walls. The mainstage event and walkways also would allow for digital graphics, video and environmental signage.

leadership summit 2025

The Royal Caribbean Group Leadership Summit is yearly convention where high level executives of the company from around the world gather to share important business insights, milestones and future operations. The 2025 edition was held at the Rubell Museum in Miami, FL.

Client

Royal Caribbean Group

industry

tourism & maritime

Category

event BRANDING

Live Project

cONCEPT

The concept for this event was "Our Legacy In Motion" which would highlight the past, present and future of the Royal Caribbean Group. In collaboration with the RCG Corporate Communications team, historical artifacts were sourced through a corporate storage facility holding these items, and the task was to create a curated museum experience with these items for the attendees to observe and interact with.

Leadership summit 2025

The Royal Caribbean Group Leadership Summit is yearly convention where high level executives of the company from around the world gather to share important business insights, milestones and future operations. The 2025 edition was held at the Rubell Museum in Miami, FL.

Client

Royal Caribbean Group

INDUSTRY

tourism & maritime

Category

event BRANDING

Live Project

tHE aSK

As lead designer for this project, the task was to create a memorable concept that would allow for an interactive event, being that the venue was in a museum. We had access to display art and historical items onto gallery walls. The mainstage event and walkways also would allow for digital graphics, video and environmental signage.

Concept

The concept for this event was "Our Legacy In Motion" which would highlight the past, present and future of the Royal Caribbean Group. In collaboration with the RCG Corporate Communications team, historical artifacts were sourced through a corporate storage facility holding these items, and the task was to create a curated museum experience with these items for the attendees to observe and interact with.

Odyssey Elixir

Product Social

Odyssey Elixir

Product Social

mmdesign

©2025 MMDESIGNSTUDIO

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The ask

As lead designer for this project, the task was to create a memorable concept that would allow for an interactive event, being that the venue was in a museum. We had access to display art and historical items onto gallery walls. The mainstage event and walkways also would allow for digital graphics, video and environmental signage.

Concept

The concept for this event was "Our Legacy In Motion" which would highlight the past, present and future of the Royal Caribbean Group. In collaboration with the RCG Corporate Communications team, historical artifacts were sourced through a corporate storage facility holding these items, and the task was to create a curated museum experience with these items for the attendees to observe and interact with.

WE ARE WILDLIFE

Branding

WE ARE WILDLIFE

Branding

mmdesign

©2025 MMDESIGNSTUDIO

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©2025 MMDESIGNSTUDIO

GO BACK TO TOP